Why it's better to be a coach in Division 1 of the NCAA than Division 2:
The University of Arkansas at Fayetteville paid $17,836,158 in salaries for its athletic department in the 2010-11 academic year. Southern Arkansas University at Magnolia paid $562,369. Size matters. SAU, which had total athletic expenditures of $2,876,353, the least of Arkansas's public four-year universities, also had the fewest students, 3,529. UAF, with total athletic expenditures of $74,905,756, also had the most students, 21,827. As it frequently reminds us, the UAF athletic department is the only one that is self-supporting. It had total revenues — ticket sales, television, gifts, etc. — of $76,166,772, and it collects no athletic fees from students nor transfers general education funds to the athletic department, as all the other institutions do.
Below is a partial summary of revenues and expenditures from the five public Division 1 universities in Arkansas. Data on athletic expenditures is reported annually by the state Department of Higher Education.