News » Cover Stories

Did we forget our lines?

by

comment
Though we’re leaving the long vowel mark over the “u” in “Nu” on the cutting room floor in our article (mostly to avoid reader confusion), it appears prominently as a design element in the logo of Nu Cuisine Lounge, hovering serenely over a signature blue square that contains the name. Asked why she got all phonetic in coming up with a handle for her place, co-owner Rebekah Hardin said that little mark plays a big role in setting the tone, even before diners ever walk in the door. “It sort of goes with that global nature,” Hardin said. “It has a sense of uniqueness to it. It’s not ‘N-E-W’ the way it’s always spelled in the English language. It establishes a stylistic uniqueness via the logo. Easy to spell, short name, people can just call it ‘Nu.’ ” We knu it all along.

Add a comment

Clicky