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A rock for the ages

Sissy's can sell you one.

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STAYING POWER: Sissy's Log Cabin finds success at new Heights location.
  • STAYING POWER: Sissy's Log Cabin finds success at new Heights location.

Precious stones and metals have served a variety of purposes since civilization kicked off. They've occasionally been functional (to clasp the tunic or hold back the hair) and sometimes protective (against evil spirits and whatnot). Sissy Jones, of Log Cabin fame, couldn't be bothered with the talismanic properties of a finely cut diamond. Instead, she embraces wholeheartedly the least ambiguous of jewelry's purposes: beautification.

Such a humble abode as a log cabin makes us think of frontier days and Abraham Lincoln. Sissy's Log Cabin, readers' choice for the best Arkansas jewelry store and a new arrival in Little Rock, departs from this traditional notion of old-fashioned simplicity but remains just as romantic. Jewelry and romance, of course, go hand-in-hand. I hadn't been in Sissy's for 10 minutes before she was winking and asking me if I needed an engagement ring.

I didn't. So, she asked, how about a Rolex?

In fact, I do want a Rolex. Unfortunately it's not cheap. But Jones, despite the high prices of her wares, is a wonderfully easy saleswoman to get along with. She had me trying on watches, showing me the favorites of her collection, chatting with me as though the last thought on her mind was for me to walk out of the store with a timepiece that cost five grand around my wrist — which, for the record, I did not.

Rolex is, actually, the reason that she opened a new location in the Heights last April. With the closing of Mary Healey's, Little Rock no longer had a Rolex dealer. Jones took the opportunity to take over as the local Rolex supplier, and moved into the space that Roberson's, last year's winner for the "Best Of" award, had previously occupied (Roberson's moved to Pleasant Ridge Town Center).

Jones herself is a study in luxuriousness. Drawing me toward another case of watches, bits and pieces of her glittered under the light. Jewelry, she told me, is not just a status symbol; it is piece of a person's emotions, reflecting a unique part of their personality. When given as a gift, a piece of jewelry becomes a lifelong treasure.

If that's the case, there's plenty of untapped emotion sitting around the Log Cabin. The store is shiny and elegant, with mirrors lining the wall and at every turn a sparkling arrangement of bijoux. One young man, dressed in a suit, was examining an assortment of engagement rings. An older couple was listening as an employee talked to them about restoring a diamond-encrusted cross. I'm not one for bling, but before I left, I couldn't help but scan the Rolexes one last time.

Fashion is fickle, but decadence never goes out of style.

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