Schulze and Burch Biscuit Co. of Chicago, who purchased the real assets of Yarnell's Ice Cream in Searcy following the 78-year-old company's sudden meltdown last June, is apparently making good on their promise to bring the classic Arkansas ice cream back to the state.
They'll hold what they're calling a "Sqroundbreaking" ceremony to officially celebrate the return at 10:30 a.m. Thursday, April 19 (UPDATE: It's been rescheduled to 10 a.m.) in the State Capitol Rotunda.
Why "Sqround"? As seen in publicity photos, the new Yarnell's will be ditching the familiar cylindrical box, in favor of a rounded rectangle carton. While some are sure to cry foul on the packaging change, our read is that's actually a bonus on top of the news Yarnell's is coming back. The cylindrical cartons could be infuriatingly messy when you were scooping for the dregs at the bottom of the container.