Bentonville gets yet another plug as a travel destination, this time from the Los Angeles Times, which includes Crystal Bridges Museum in its "12 places to visit in 2012." To wit:
Bentonville, Ark.: That's right, Bentonville, served by Northwest Arkansas Regional Airport. It's where Wal-Mart is headquartered, and it's where Alice Walton, of the chain's founding Walton family, has spent hundreds of millions of dollars to build Crystal Bridges, a new museum of American art, colonial to contemporary, on a 120-acre site. The collection, which opened Nov. 11, leans toward representational works with broad appeal. Norman Rockwell's "Rosie the Riveter" is here, as is Andy Warhol's "Dolly Parton." New Yorkers may scoff at this distant town as a cultural destination, but we out west should be above that. crystalbridges.org; free admission to the permanent collection.
(That's my emphasis in the paragraph above.)
Travel and Leisure magazine was the first out of the gate to urge folks to travel to Arkansas. Many others have followed.