'Wicked' a certified hit | Rock Candy

'Wicked' a certified hit

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Celebrity Attractions, the theater production outfit that brought 'Wicked' to Little Rock recently, said in a release today that nearly 40,000 people attended the 16-performance run. That's $2.8 million in tickets.

More on the production's success, including a lot of gushing, in the full release on the jump.

The Little Rock premiere engagement of the blockbuster WICKED was a wicked success -spellbinding audiences from Arkansas and beyond over the two weeks of performances and providing a spike in revenue for many area businesses.

· Audience: 39,339 patrons attended the production at the Robinson Center Music Hall.

· Sales: With nearly $2,800,000 in total ticket sales for the 16 performance engagement, WICKED breaks the box office record for gross sales of a Broadway engagement.

· Economy: The estimated local economic impact of WICKED for the city of Little Rock is over $8,000,000*. This figure includes local labor/salaries, advertising, rentals, sales, taxes as well as the ancillary spending of the ticket buyers, which is estimated at over $3,343,815.00 (dining, hotels, shopping, transportation, etc…). *Estimates calculated using the research from the Economic Impact Study commissioned by The League of American Theaters and Producers, Inc.

Celebrity Attractions would like to thank all of Little Rock for embracing this engagement — the overwhelming success reflects greatly on our community and draws national attention to Little Rock as a premiere Broadway market. Larry Payton, President of Celebrity Attractions, explains “WICKED is truly a musical phenomenon. The producers were so impressed with the response and our final sell-out results that we are currently negotiating WICKED’s return. The cast and crew loved their time in Little Rock and are looking forward to coming back soon.”

The Little Rock Convention and Visitors’ Bureau served as the welcoming sponsor for the Wicked engagement and Gretchen Hall, the Co-Interim CEO, Director of Merchandising & Communications, has received fantastic feedback from the community. “The recent fourteen day run of Wicked exceeded all expectations; placing Little Rock on a new, heighten level for Broadway performances as well as providing a much needed boost to our local economy. We are still hearing from restaurants, hotels and even other performing arts institutions about the impact that the show had on their businesses. We are very grateful for the partnership that our convention bureau has with Celebrity Attractions and look forward to hosting future Broadway endeavors of this magnitude.”

Chuck Corzine, the general manager at Boscos Restaurant & Brewing Company, shared, “We were extremely pleased with the increase in business over the 12 days Wicked played. We were fortunate to be a part of the program and would welcome any opportunity in the future to do so again.”

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