by John Tarpley
Full disclosure: I've been completely dedicated, starry-eyed and fawning, to this trio for years. When some bands were trying to hunt down some insta-cred by trying to squeeze into the lo-fi, bedroom-made sounds of the early '90s, Times New Viking managed to wear the DIY ethos like a tailor-made suit. The reckless guitar-pop, played, seemingly, through yard sale instruments, is so melodic and uninhibited that it simply wouldn't sound right if it wasn't recorded through a $10 Ampeg 2-track recorder. Now the unlikely heroes are signed to Matador Records, a big-time small label if there ever was one, and Times New Viking's blown-out transistor radio pop has made the Columbus, Ohio, trio one of the most venerated acts in the whole, spotty indie rock universe. Buzzy, new locals Reptar open the show alongside brand new lo-fi act Heart Takers.
Note: Times New Viking just finished opening gigs for the reunited Pavement and are in transit to begin their tour supporting Guided by Voices. That's 100 proof, y'all.