It's here... this jazzy little car o'cheese sitting outside the U.S. Pizza Company location on Rodney Parham. It's full of T-shirts and such promoting what else, cheese. The vehicle's out there, courtesy of the Midwest Dairy Council, to remind you about the power of cheese. All sorts of neat things at the website, including the chance to win this Chevy HHR or $2500 in groceries. Even if you don't see the Cheese Car and obtain your nifty difty T-shirt, you can go online, upload a photo involving cheese and be eligible for prizes that way. It's all in the name of promoting local dairy farmers. Have fun with it! It'll be in town through Friday.