Friday To-Do: Maxximum Impact: The Hip-Hop Send Off | Rock Candy

Friday To-Do: Maxximum Impact: The Hip-Hop Send Off

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Maxx, impacting.

MAXXIMUM IMPACT: THE HIP HOP SEND OFF
9 p.m., Downtown Music. $7.

Maxx, AKA Maxx the Great, AKA Max Farrell, who as you might've figured out is the impetus behind the Maxximum Impact concert series, is lucky that he's young and has high-school age friends, who still think going to all ages shows at clubs is a novelty. Because the grown folks' hip-hop audience in Little Rock is jaded, y'all. Last weekend, three of the state's most bona fide acts — 607, Suga City and XXzotic — played to an embarrassingly slim crowd at Downtown. Undeterred, 607 and Suga City are back for more to help Farrell, who's soon off to start his freshman year at Grinnell, celebrate his last show for a while. Here's betting that the line-up, which also features Epiphany, Osyrus with the live band SolFude and 4X4 Crew, will play to a full (or at least fuller) crowd. Farrell has a lot of friends and an impressive way with the mic that belies his age.
 

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