THE JONAS BROTHERS
7 p.m., Alltel Arena. $49.75.
Here we go again: another pop sensation adored and understood almost exclusively by tweens. The Jonas Brothers, seen last in Central Arkansas as the opener for Hannah Montana, return on Friday on the first leg of a 140-date worldwide tour (secured in a multi-million dollar deal with Live Nation). From a brief perusal of all things Jonas, here's a laundry list of guesses at why the group's so enormously popular: general dreaminess, hairspray, the enduring appeal of family bands, fresh faces, fancy sunglasses, skinny ties, a non-threatening sense of rebellion, the promotional juggernaut that is Disney and, from the band's MySpace bio, a combination of “Warped Tour-style punk with musical-theatre trimmings inspired by Nick [Jonas'] years on Broadway in Les Miserables and Beauty and the Beast.” Parents: Alltel is providing a special parent holding tank of sorts for you to hang and eat popcorn in during the show. Check alltelarena.com for more information.