Arkansas’ New Food-Labeling Law Is Veg-on-Veg Crime
As the behest of agricultural lobbies, regulators around the world are making food marketing way more complicated than it needs to be.
“Yes, I will plead guilty to anyone that says I supported this to defend the rice industry,” Rep. Hillman told the Memphis Commercial Appeal. “But this is really a fairness issue and only affects those who intentionally mislead people.”Could you combine some cauliflower "rice" with soy "milk" and cook up rice pudding for your restaurant? And, if you did and called it rice pudding, would the Arkansas food cops come calling?
I’m not so sure.
“Efforts to ban words on food labels won’t stop consumers from purchasing the options they seek,” says Michele Simon, executive director of the Plant Based Foods Association, a trade group, in an email to me this week. “Instead of trying to pass unconstitutional laws, the rice (and meat and dairy) industries should be focusing on how to better meet changing consumer preferences. It’s called market competition.”
That sounds more like it to me.
Affixing a label that uses a variation of rice in the name of the agricultural product when the agricultural product is not rice or derived from rice.I don't believe the term "riced cauliflower" is misleading. Any more than