has bought the naming rights to what is now Verizon Arena
, a 15-year deal costing $10.5 million. The name change of the publicly owned North Little Rock venue will take effect in 2019.
Verizon had indicated it didn't want to continue its sponsorship. Verizon became the name in 2009 after it purchased assets of Alltel,
the original arena namesake when it opened in 1999.
More here from Stephanie Smittle on Rock Candy.