We will roll out our name change and updated logo in a responsible way that will not create budget concerns. The new logo was created at no cost. The Office of Communications and Marketing is developing the revised graphic identity guidelines now with messaging to support these changes. When complete, the standards will be placed on the university website and shared with you in the coming weeks.UALR, which is to say UA Little Rock, was known as LRU when it was a private university in the 1950s. The Wikipedia entry on the university has already been updated.
I urge you to continue to use your existing brochures, business cards, promotional items, and other UALR branded items until your supplies are exhausted. When it is time to reorder or produce new materials, please refer to the new graphic standards and consult with the Communications and Marketing staff for help. We will approach other changes, such as signage, in the same responsible manner.