is following in the footsteps of other colleges and outsourcing all media rights, marketing and promotion of athletics
to a private company, Learfield
In the 10-year deal, said Athletic Director Chasse Conque
, Learfield will represent the Trojans and manage "signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows."
Conque says he expects Learfield to expand corporate sponsorships. Learfield works for seven other teams in the Sun Belt Conference, including Arkansas State University. A Learfield affiliate already was handling the school's athletic website.