by Max Brantley
The Razorback Ticket Exchange powered by Lyte offers a reservation system for single game ticket buyers with pricing based on real-time data gathered from across the web. Arkansas is committed to offering a price that is noticeably below unsanctioned resale websites, and the Lyte platform ensures that is the case. All tickets are backed with a 100 percent guarantee by the University of Arkansas. There is no risk of fraud for fans.Here's the link for the ticket exchange. The exchange doesn't cover the one Little Rock game this year, against Alcorn State.
“We have not signed a partnership with secondary markets to date because we were not comfortable with the high prices being charged primarily to maximize profits for a third party,” Long said. “We believe our fans will use the Razorback Ticket Exchange platform not only because of the affordability of the tickets, but also with the idea that when they decide to sell their tickets they are further benefitting Razorback Athletics.”