The Arkansas Lottery
announced today a sharp rise in ticket sales in December, a product it thinks of a stronger ad campaign.
I remain skeptical that good news about the lottery — whether in revenue or cost savings — will derail the Republican plan for takeover embodied in legislation already introduced
in the Senate.
But the lottery release follows:
The Arkansas Scholarship Lottery is ringing in 2015 with a continuing increase in sales of its instant (scratch-off) tickets, and a new line of game products guaranteed to ignite excitement in the cold winter months.
After a gentle five-month upswing in instant ticket sales, December 2014 saw those sales jump to almost $28 million, a 12%, $3 million increase over instant sales in December 2013. ASL Director Bishop Woosley said Tuesday that the increase was expected, but also very encouraging.
“We knew we were seeing the benefits of our new ad campaign and improvements in our game offerings,” Woosley said. “Even in an unseasonal cold snap, sales have risen. People are seeking out our products. We’ve also made some healthy changes to our game portfolio, in keeping with the recommendations made by (independent lottery consultants) Camelot Global Services in their report to our Legislative Oversight Committee in December.”
One new addition to ASL’s portfolio, rolling out today, is the new $20 5th Anniversary Millions instant ticket, continuing ASL’s celebration of five years raising revenues to fund the Arkansas Academic Challenge Scholarship. “It’s a premium ticket celebrating five years of increased opportunities for Arkansas students,” Woosley said. “Folks who have tuned into our game lineup in the last six months will like this one, with a chance to win up to $1 million.”
Next up: Lucky for Life, a multi-state draw game that offers lottery players throughout the United States the opportunity to win up to $1,000 a day, every day, for their entire life.
Beginning with sales on Tuesday, January 27, 2015, Lucky for Life’s first-tier prize will be $7,000 a week for life! (That’s equal to $1,000 every day). Lucky for Life is the only game in the country that offers two lifetime prizes. The game’s second prize is a once-a-year payment of $25,000, for life. The new game will fill a slot left open with the ending of Decades of Dollars in Arkansas.
“It’s no surprise that players across Arkansas would want to play a game that has prizes that would payout for a lifetime, “ Woosley said. “Lucky for Life will provide players with what they’ve asked for – lifetime prizes.”