by David Ramsey
Online gun sweepstakes are one of the fastest growing and most useful tools for campaign outreach in the 2014 Republican primaries. Across the country, from a race for sheriff in California to the United States Senate primary in South Carolina, candidates are using high-powered pistols and rifles as a lure to build up their donor lists and expand their base of support.
The method may be new, but the concept is actually a durable campaign device. Take a group of possible supporters who are highly motivated around an issue, in this case gun ownership and Second Amendment rights, and pique their interest with good marketing. Then, once you have their attention, solicit their personal information and follow up to ask for support and money.