Above is a rendering of a project planned by by the Little Rock Convention and Visitors Bureau on River Market Avenue between 2nd and 3rd streets.
LRCVB just rolled out a new brand strategy and, to underscore it, they devised this beautification project to brand an underpass with the new Little Rock logo. From the news release:
“We thought it might be a really great opportunity for us to kick-off our new 'brand,' while also providing a little color and splash to an otherwise ordinary underpass,” said LRCVB President and CEO, Gretchen Hall. ”Additionally, we felt that this location provides a great opportunity for us to do this, as it connects the Hampton Inn and Suites Downtown, our new Residence Inn as well as several of our restaurants and shops to President Clinton Avenue and
the River Market.”
A news conference tomorrow will emphasis the dollars and employment that flow from the tourism industry locally.