The Bushites and Romneyites generally disdain the evangelical voters at a personal level, but are very happy to use them. And Ralph Reed is happy to make a little money serving that pragmatic end. Pounding Obamacare will be part of the message, along with some other carefully targeted messaging looking to move the appeal beyond evangelicals and into the Catholic vote. About targeting:
To identify religious voters most likely to vote Republican, the group used 171 data points.
It acquired megachurch membership lists. It mined public records for holders of hunting or boating licenses, and warranty surveys for people who answered yes to the question “Do you read the Bible?” It determined who had downloaded conservative-themed books, like “Going Rogue” by Sarah Palin, onto their e-readers, and whether those people also drove pickup trucks. It drilled down further, looking for married voters with children, preferably owners of homes worth more than $100,000.
Finally, names that overlapped at least a dozen or so data points were overlaid with voting records to yield a database with the addresses and, in many cases, e-mail addresses and cellphone numbers of the more than 17 million faith-centric registered voters — not just evangelical Protestants but also Mass-attending Catholics. The group is also reaching out to nearly two million more people who have never registered to vote.