by Max Brantley
A project a year in the making, the North Little Rock Visitors Bureau was approached by producers, who recognized that in today’s challenging economic times, tourism still has a large impact on the global economy. Producers were impressed by North Little Rock’s desirable location and hospitality. “It was an exciting time for us. We strive daily to promote North Little Rock and to be offered such a great opportunity like this was amazing and it doesn’t hurt that Terry Bradshaw hosts the show,” said Hazel Hernandez, Public Relations Representative at the Bureau. With the producers, Hernandez worked on a script, shoot locations, and interviews for the segment.
Check your local listings and tune in to Fox Business Network on Sunday, September 16 at 3 PM CDT to see North Little Rock’s famous landmarks and famous faces, which include Mayor Patrick Henry Hays.
Why North Little Rock? Kind of a good question, though to good ol' boy Bradshaw, a Shreveport product who became an NFL superstar, it's a working class kind of town in keeping with his roots. The show's website says this about its aims:
In the age of shock television and outrageous reality shows, Today in America stands apart from this fad and plunges into the heart of mainstream America. Today in America was the brainchild of Producers who always hoped to create exceptional stories on unique individuals and businesses. Created exclusively for Terry Bradshaw to host, Today in America appeals to a broad audience. It captures the era of the changing economic times and digs into the knowledge and passion of each of its Featured Guests. The show’s writers specialize in crafting immersive stories. “Viewers will be excited to see that we’ve gone beyond the typical news stories. From the moment we launched the series, we knew that we were telling stories that would get noticed” said Vice President of Production, Jim Nicholas. “These are stories about experts who have the ability to share first-hand insights with our viewers.”
If the commodore got the mike — and they say he did — I bet they got a lot of extra tape.
The show was filmed in October. Bradshaw himself didn't come to town, but will do the narration. In addition to the mayor, producers talked to Donna Hardcastle of the Downtown Council and visited such places as Burns Park, the Arkansas Queen, the Razorback submarine and the Old Mill.
UPDATE: You'll see in comments that a reader's comment prompted some additional questions by me. The city paid $19,800 for participation in the show, which it figures is a good price for broad exposure.