The Radio Equalizer blog is pretty rough:
With mainstream media expectations so high, Mike Huckabee's new radio talk show was probably bound to disappoint. But newly-available hard data reveals a gaping donut hole where the audience should be.
...But the strategy behind Huckabee's new positioning has been flawed from the start: though "civil", his delivery is generally regarded as stiff and dry. Weak performance has opened him up to ridicule from both left and right, including libtalker Randi Rhodes ...
The blog samples audience ratings around the country and finds them anemic, overall and particularly against Limbaugh.
Moreover, in most of these metro regions, the trend is actually moving further against Huckabee.
We could only find one place where the former GOP presidential candidate fared relatively well: in Nashville, from noon-1pm at WWTN-FM, resulting in 12th place and a respectable 4.1 overall share. Perhaps he could become a local host there.
The bottom line: we know why the establishment media loves Huck, but we can't figure out why Cumulus would willingly undermine itself with this truly doomed effort, unless they're looking for a giant tax write-off.
Radio execs cannot force listeners to tune into a bad program, no matter how hard they try. It's a lesson they NEVER, ever seem to learn.
Well, Rome — and that big house on Florida beach — weren't built in a day.