by Max Brantley
Several have remarked to me that there must be a catch in the coming motivationalpalooza Aug. 30 at Verizon Arena featuring, among others, Rudy Giuliani, Colin Powell, Laura Bush, Lou Holtz. (This may not be hell, but you can see it from here.)
All this greatness on stage for $9.95 for an entire office staff?
It's like the traveling medicine shows of old. They get you in the door with some entertainment and then start pitching you hard — books, videos, investments, future motivational seminars. They have to pay for all the heavy advertising and big-name speaker fees.
Here's a typical account, just so you can't say I didn't tell you. The pitches take a good deal more time than the brief pep talks from the famous.