by Max Brantley
News today of an acquisition in the ad world: Stone Ward has acquired The Allison Agency of Little Rock.
Little Rock, Arkansas (July 19, 2010) — Today, Stone Ward, one of the southwest’s leading advertising agencies, announced that it has acquired The Allison Agency, an agency located in Little Rock, Arkansas. The acquisition, which closed on Monday, July 12, 2010, provides Stone Ward the ability to expand its business portfolio, with a specific focus on franchise business communications.
“For the past 14 years the Allison Agency has had a successful history of developing effective communications strategy for franchise business clients. This acquisition provides Stone Ward and its employees the ability to enhance our portfolio while expanding our creative opportunities,” said Millie Ward, president of Stone Ward.
The Allison Agency’s portfolio of business includes several national brands, including Lee’s Famous Recipe Chicken and Locos Grill and Pub, as well as several Arkansas-based companies. “The Allison Agency’s roster of clients was impressive, and it was what led us to be interested in the business opportunity,” said Stone Ward CEO and
executive creative director Larry Stone.
By nature of the acquisition, Stone Ward will be absorbing key personnel from The Allison Agency. “Those decisions will be made in the coming weeks as we continue to assess the best manner to facilitate a smooth transition,” said Ward.
Chris Allison, the founder and president of The Allison Agency, began his career at Stone Ward in 1990 before founding the Allison Agency in 1996. Allison will serve as a special advisor and consultant to Stone Ward to assist them in on-going growth and will provide on-going strategic counsel related to the franchise business category. “I began my career with Stone Ward, and I have maintained a close relationship with Millie Ward and Larry Stone. We have both built nationally-recognized advertising agencies over the years, each with an impressive roster of clients. It is a win-win for everyone involved.” said Allison.
Stone Ward will maintain its existing management and leadership structure. While Mr. Allison will be intimately involved in the day-to-day operations of the transition, he indicated that he is looking forward to new opportunities this transaction will create. “My experience in growing and operating an advertising agency has been wonderful, and I look forward to continuing to grow professionally and personally.”
About Stone Ward
Stone Ward was founded in 1984 by agency principals Millie Ward and Larry Stone. Over the years, Stone Ward has built a solid reputation as a full-service advertising agency, with a diverse client base that consists of local, regional, national and international clients. The agency is based in Little Rock, Arkansas with an office in Chicago, Illinois.