by Max Brantley
Over to you. (But the hotel lingo reminds me that the Forbes Travel Guide, formerly the Mobil Travel Guide, has given a four-star rating to the Peabody Hotel in Little Rock, the first in Arkansas.)
LITTLE ROCK, Ark. (Nov. 9, 2009) – Forbes Travel Guide, formerly Mobil Travel Guide, has named The Peabody Little Rock as Arkansas’ first Four-Star hotel. Mobil Travel Guide originated the Star rating program more than 50 years ago, giving travelers objective content to help them make informed decisions. The 2010 Star award winners include only 147 Four-Star hotels in North America, and the Forbes Travel Guide has never named one in Arkansas, until now.
“It is with great pride that we receive the designation as Arkansas’ first Four-Star hotel,” said Gregg Herning, The Peabody Little Rock general manager. “Our staff has worked tirelessly to provide exceptional service and luxury accommodations for our guests, and this honor would not have been possible without them. The great state of Arkansas deserves recognition in the Forbes Travel Guide. This is an important day for our state.”
A Four-Star rating is a monumental moment in a hotel’s history. It requires a commitment to excellence by all hotel staff and management. Ratings are determined based on unannounced visits to hotel properties. Inspectors spend three days and two nights at a property. All properties receive a detailed facility inspection and service evaluation. Checklists, stopwatches and recorders are used to evaluate everything from cleanliness, food quality and concierge services to staff appearance, skill level and graciousness.
“This announcement is not only monumental for The Peabody, but also for the state of Arkansas,” said Montine McNulty, executive director of the Arkansas Hospitality Association. “It proves our great state can compete on a national and international level to provide the best travel experience for our visitors. History has been made today in Arkansas.”
Mobil Travel Guide was recently purchased by Forbes Media, which issued the 2010 Star awards. The Star rating program has provided the most comprehensive ratings and reviews of hotels, restaurants and spas in the United States and Canada for more than 50 years, and it launched an international Star ratings program in 2008. The Mobil Travel Guide was created in 1958 to encourage people to get in their cars and explore the country after the introduction of the U.S. interstate highway system. For more information, visit forbestravelguide.com.