Ad agencies seek lottery work | Arkansas Blog

Ad agencies seek lottery work



I guess we missed a callback from the state Lottery Commission on the details, but I'm told six advertising agencies expressed interest in the big advertising contract by the 4 p.m. deadline today. The Communications Group, the Ramey Agency, GWL Advertising and Craig Douglass Communications had sent questions about the RFP during the runup to the deadline. Anybody else got the names of others that turned up to bid, presuming those four were in for sure?

UPDATE: An offshoot of the ad agency headed by state Sen. Tracy Steele's brother Michael was one of the six. Also, the Natural Brand Co. of Little Rock, a name unfamiliar to me.

I presume this will work as other major RFP proposals have. They'll be evaluated first for compliance with the RFP and then discussed later by the Commission. No details released for the time being. This could be a $4 million deal, or more.

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