This is a TV ad for an example of one of the hotter things on the web of late, information services. Call a new text service, KGB, with a text message question -- the score of the 1947 Cotton Bowl, quantum physics, the highest paid lottery staff in America, etc. -- and you'll get an answer texted back from an on-line expert for 99 cents. just dial kgbkgb (542542)
Anyway, I give them the plug because the ad answers a question about weird college mascots by invoking the University of Arkansas at Monticello's proud Boll Weevil.