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Big news in the ad/PR world, news release says. Cranford Johnson Robinson Woods has become an affiliate of the worldwide Burson-Marsteller communications company.

CJRW remains independently owned, the release says. Company spokesmen say the deal will open doors worldwide for CRJW while giving Burson new connections here in flyover land.

Question: Does this mean they have to talk to Mark Penn?

CJRW and Burson-Marsteller Sign Affiliate Agreement
LITTLE ROCK, Ark. (Nov. 17, 2008) ­ Burson-Marsteller, a leading global public relations and communications consultancy, and Cranford Johnson Robinson Woods (CJRW), one of the largest independent communications firms in the Southwest, have entered into an affiliate agreement.  CJRW is currently Burson-Marsteller¹s only U.S.-based affiliate.

Through this relationship, CJRW clients will have access to Burson-Marsteller¹s global services and professional staff.  In turn, Burson-Marsteller will expand its presence in the Mid-South and Southwest regions of the U.S. through CJRW¹s client base and relationships in Arkansas and surrounding states.

³We look forward to providing expanded services for our clients through this affiliation with Burson-Marsteller,² said David Martin, CJRW¹s chief executive officer.  ³Burson-Marsteller is the pre-eminent public relations firm in the world, and we are proud to be affiliated with such a prestigious organization.²

Burson-Marsteller has formed a limited number of affiliate partnerships around the world.  An affiliate partnership allows for collaboration through the sharing of knowledge and methodologies as well as additional training and networking. Affiliate partners work closely with a Burson-Marsteller regional chief executive officer yet remain independently owned.

Burson-Marsteller is a global public relations and communications firm that has proven to be an industry leader in digital communications, public policy and public relations.

"Along with our offices in Austin, Dallas, and Houston," said Mark Penn, worldwide CEO of Burson-Marsteller, "this new affiliate relationship with CJRW helps cement our presence in the Southwest and Mid-South markets and provides our clients with an even larger reach in these key U.S. markets."

About Burson-Marsteller:
Burson-Marsteller, ( <
<> >) established in 1953, is a leading global public relations and communications firm.  It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm¹s seamless worldwide network consists of 71 offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP
(NASDAQ: WPPGY), one of the world¹s leading communications services networks.

About CJRW:
Founded in 1961, CJRW ( <> has offices in Dallas, Little Rock and Northwest Arkansas.  The agency also owns Jones Productions, one of the region¹s leading film and video commercial production facilities.  CJRW has more than 100 employees and an estimated $80 million in capitalized billings.

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