by Max Brantley
... is money, not sleigh bells.
I'm somewhat surprised to read this Wal-Mart release that says a visit from Santa will be a part of the Christmas shopping season at Wal-Mart for the first time this year. And, they announce, they'll save customers jillions by giving a free photo to every family that gets Junior or Juniorette photographed with the Jolly Old Elf. Oh, uh, yeah. They'll be selling extra prints, ornaments embossed with prints, T-shirts, etc.