by Max Brantley
[image-1]We had thought Springdale's new baseball stadium would be a natural for corporate sponsorship by Tyson Foods, the rooster of Chickenopolis. But wrong. Wrong. There's somebody up there will more money still.
The Northwest Arkansas Naturals' new ballyard will be known as Arvest Ballpark.
What did Arvest pay? Though this is a city-owned park, Eric Edelstein, the Naturals' GM writes: "the agreement is between the Naturals and Arvest Bank. Per our lease with the city, the Naturals have exclusive rights to negotiate and procure a naming partner. We do not plan, nor are we required in any sense, to disclose the financial value of the agreement."