Good catch by Floaty. Every LR TV station last night featured move-in day at -- not UALR, not Philander, not Shorter, not Ark. Baptist -- but 30 miles up the road at Conway (no, not Hendrix). All had lavish coverage of UCA, including interviews with purple-shirted prez Lu Hardin. Lu once taught marketing and he apparently learned a thing or three along the way.
UPDATE: Floaty updates with comments from Lu. UCA just sent out a news release inviting coverage and shazam! Everybody RSVPd.