by Max Brantley
We linked yesterday to Wal-Mart's marketing effort for sales of the final installment of the Harry Potter series.
Now comes Wal-Mart critic, Wal-Mart Watch, to poke a little fun.
If He-Who-Must-Not-Be-Named ran a company, it would probably look a lot like Wal-Mart.
His stores would treat employees like lowly house elves. They would discriminate against minorities like giants and werewolves. And they would run every mom 'n pop shop like Ollivanders and Honeydukes out of business.
In fact, Wal-Mart is just the sort of company Harry Potter would stand up to. And that's why we've created a new web video featuring Harry, Ron, Hermione, and the rest of heroes from Hogwarts.
More seriously, Wal-Mart Watch claims Wal-Mart is selling the books below cost as a loss leader, to the detriment of other book stores.