Wal-Mart throws its weight behind sales of environmentally friendly flourescent light bulbs. Sales of the more expensive bulbs have languished.
But now Wal-Mart Stores, the giant discount retailer, is determined to push them into at least 100 million homes. And its ambitions extend even further, spurred by a sweeping commitment from its chief executive, H. Lee Scott Jr., to reduce energy use across the country, a move that could also improve Wal-Mart’s appeal to the more affluent consumers the chain must win over to keep growing in the United States.
“The environment,” Mr. Scott said, “is begging for the Wal-Mart business model.”
It is the environmental movement’s dream: America’s biggest company, legendary for its salesmanship and influence with suppliers, encouraging 200 million shoppers to save energy.
UPDATE: A reader directs us to a good article that addresses some of the supposed environmental shortcomings of the flourescent bulbs.