NY Times features a political consultant, Mara Vanderslice, helping Democrats reach evangelical voters.
Democratic officials in several states said Ms. Vanderslice and her business partner, Eric Sapp, pushed sometimes reluctant Democrats to speak publicly, early and in detail about the religious underpinnings of their policy views. They persuaded candidates to speak at conservative religious schools and to buy early commercials on Christian radio. They organized meetings and conference calls for candidates to speak privately with moderate and conservative members of the clergy.
In Michigan, they helped the state’s Democratic Party follow up on these meetings by incorporating recognizably biblical language into its platform. In Michigan and Ohio, they enlisted nuns in phone banks to urge voters who were Catholic or opposed abortion rights to support Democratic candidates, with some of the nuns saying they were making the case in religious terms.
But Ms. Vanderslice’s efforts to integrate faith into Democratic campaigns troubles some liberals, who accuse her of mimicking the Christian right.