by Max Brantley
The Wal-Mart marketing department, shaken up not long ago, is shaking again wiith the departure of the head of marketing communications and another top aide. Ad Week quotes the departed Julie Roehm as saying she'd completed her task as a "change agent" in less than a year and was ready for new challenges. Uh huh. The failure, as reflected in November sales, to see results from an emphasis on trendier inventory and advertising buys (Vogue, for example) surely wasn't a factor.
BUT ... An informed blog reader that we trust suggests some personal reasons may explain this move, which apparently was known some days ago but is just now finding print. (Our blog readers include folks in NWA, you must remember.)