by Max Brantley
Park Plaza today announced the long-rumored new big tenant for the first level of the shopping center.
It's Forever XXI, which will occupy 25,000 square feet. In that it's said to be for "style conscious, trend-savvy shoppers," I'll have to rely on readers for more details. News release on jump.
PARK PLAZA NEWS RELEASE
Park Plaza is pleased to announce that a new and exciting concept from the fashion retailer, Forever XXI will be the newest store in the already stellar line-up of retailers at the multi-million dollar renovated center. This new prototype store, called XXI will occupy approximately 25,000 square feet on the 1st level of Park Plaza.
“A phenomenon in the fashion world, XXI provides shoppers with an unprecedented selection of today’s fashions - always changing and always in style,” said Park Plaza’s marketing director, Gary Blakeney. “The store is celebrated by style conscious, trend-savvy shoppers for the constant flow of fun and creative clothing and accessories that make their look come together at the right price. The launch of this new XXI flagship store at Park Plaza will have a dramatic increase in store size and a distinctive design that will become the ultimate source for today’s fashions.”
The company began in 1984 in a 900 square foot location in Los Angeles, CA called Fashion 21. By the end of the year, sales increased from $35,000 to $700,000 with new stores opening every six months and the named was changed to Forever 21. In 1995, the first store outside of California opened in Miami, Florida and forty stores had opened by 1997. By 1999, Forever 21 had employed their own proprietary design concepts to all stores and the average store increased in size to 9,000 square feet in prime spots in top tier malls. In 2001, the store opened flagship stores in Texas, Miami, Los Angeles, Chicago and Edmonton, Canada with the average store being 24,000 square feet.
Since 2005, Forever 21 has been ranked as one of the 50 largest privately owned companies in Los Angeles. The store now has 355 locations nationwide with the brands Forever 21, Forever XXI, For Love 21 and Gadzooks.