"I'll show you mine if you show me yours."
That's the sucker play A$a! offers to Mike! in challenging him to release all the candidate surveys he's filled out for various interest groups. A$a will release his, but only if Mike releases his in coordinated fashion. If openness is so important, why not just release them now?
Farther down the feeding chain, Jim Holt is crying because Bill Halter is spending money on public opinion polling. If it's so bad and such an indication of how out of touch Bill Halter must be with Arkansas, how come the Republican Party does it?