An anonymous donor has offered a $100,000 reward for information leading to the arrest and conviction for those responsible for the 1993 murders of Stevie Branch, Christopher Byers and Michael Moore.

This is the latest effort by Arkansas Take Action, the group that worked to free Jason Baldwin, Damien Echols and Jesse Misskelley, who were each convicted in the case and served 18 years in prison until they were released last year.

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According to a news release, billboards and radio advertising will be used to promote the reward. Attorneys for Echols will review all tips and pass along credible evidence to Craighead County Prosecuting Attorney Scott Ellington.

“We know Damien, Jason and Jessie were not involved in this crime, and that those responsible are still in our community,” said Arkansas Take Action co-founder Capi Peck. “It may be difficult to provide information about a murder, but it is the right thing to do. We are hopeful that this reward will motivate someone to help put an end to these tragic events.”

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The confidential tip-line number is 501-256-1775. Or to provide a tip by mail, write to P.O. Box 183, 6834 Cantrell Road, Little Rock, AR 72207.

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